«Problems of economics and management of oil and gas complex»

Investigation of functioning of the internal environment peculiarities of energy marketing organizations operating in the Russian Federation

UDC: 338.45.01+332.122
DOI: -

Authors:

¹ Ural Federal University named after the First President of Russia B.N. Yeltsin, Yekaterinburg, Russia

Keywords: energy marketing activities, energy marketing, industrial economics, industrial energetics, energy markets, energy efficiency, electricity sales, heat energy sales, natural gas sales, hot and cold water sales

Annotation:

The author of the studies the internal environment of organizations, engaged in the sale of energy resources in Russia, in order to identify the internal environments peculiarities of energy marketing companies of various types as well as develops measures for improving the efficiency of such organizations. The author suggests dividing the internal environment of energy retailing companies into three key contours: the operational support contour, the customer service contour, and the auxiliary business process contour, as well as provides a description of each contour. A number of functional blocks are proposed in each contour, which are typical both for all subjects of economic activity in Russia, and are characterized by specifics for energy business organizations and businesses related to the provision of energy resources sales functions. Among the proposed functional blocks, the author identifies the financial-economic block, the contractual-legal block, the information technology block, the coordination and analytical block, the energy procurement block, etc. For each of the proposed functional areas, the author provides a description of the executive functions of each of them as well as a detailed description of the role of each functional area in the business activities of energy marketing organizations. The listed and described functional areas are not exhaustive for the practice of energy marketing organizations and can be supplemented by separate functional areas, depending on the specifics of the business. Depending on the specifics of an energy marketing organization, not only the functional completeness and level of development of certain functional areas are completed, but also the organizational structure of the organization, examples of which are also presented in the article. The theoretical results presented in the materials of the article can be useful in practical activities for employees of energy marketing companies as well as executive authorities in the field of regulating the activities of Russian energy marketing companies and other subjects of the electric power industry.

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