Staff marketing as an instrument for forming human resource potential of the Arctic economy zone
UDC: 332.02
DOI: 10.33285/1999-6942-2023-4(220)-45-51
Authors:
BYKOV VYACHESLAV M.
1,
ZYRYANOV KONSTANTIN E.1,
MINEEV ALEKSEY N.1
1 Yaroslavl State Pedagogical University named after K.D. Ushinsky, Yaroslavl, Russia
Keywords: Arctic economic zone, personnel marketing, rotational work method, SWOT-analysis, target market segment
Annotation:
The article examines the main reasons for the imbalance of the mineral resource potential of the Arctic zone of the Russian Federation and the human resources necessary for its development. The expediency of using the rotational method of work under these conditions is substantiated. Based on the SWOT-analysis, the essential features of the personnel of shift teams are investigated. With regard to this personnel category, the conceptual foundations of personnel marketing are formulated. In this regard, the experience of transnational corporations in the oil and gas business is presented and proposals are made to improve this activity.
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