WORKPLACE DESIGN AS A METHOD OF CREATING AND SUPPORTING CORPORATE IDENTITY
Bolshova Svetlana I.1
1Gubkin Russian State University of Oil and Gas
Keywords: corporate identity, business space, structure-forming corporate features
The article is dedicated to one of the aspects of corporate culture - workplace design. The work space reflects the organization's nature of activity, encourages the creation of and support for corporate identity. Trademarks, logos, color marks should underlie the visual image of working interiors. The author considers it necessary to create harmonious spaces where corporate priorities are an integral part of the artistic solution. The article analyses the interiors of Gubkin Russian State University of Oil and Gas, among them representation offices of oil and gas companies inside the University as an example of the continuous search for corporate identity.
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