Features of marketing activities organization in energy companies
UDC: 339.138
DOI: 10.33285/1999-6942-2022-1(205)-51-55
Authors:
IDIGOVA LALITA M.
1,2,
RAKHIMOVA BELLA KH.2,
SADULAEVA KHADIZHAT KH.1
1 A.A. Kadyrov Chechen State University, Grozny, Russian Federation
2 Kh.I. Ibragimov Complex Research Institute, RAS, Grozny, Russian Federation
Keywords: energy marketing, electrical energy, product similarity, tariffs, image
Annotation:
In today's marketplace, in which a competitive privilege is a crucial factor for companies, the organizations of a wide range of industries are forced to use marketing instruments to generate more profit, as well as to retain and increase it. Depending on the type of activity, every organization has its own peculiarities of marketing activities organization. The article considers the features of marketing organization in energy companies, taking into account the specifics of their products. In addition, the article gives examples of the use of various marketing instruments for companies. Practical examples of the use of marketing instruments by companies JSC "Chechenenergo" and JSC "Chechenneftekhimprom" are presented.
Bibliography:
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