«Problems of economics and management of oil and gas complex»

Development of a startup communication strategy on the example of fuel filling stations

UDC: 627.8
DOI: -

Authors:

¹ Moscow Financial and Industrial University "Synergy", Moscow, Russia
² Turgenev Orel State University, Orel, Russia

Keywords: communication strategies, startup, innovations, planning, oil and gas industry, enterprise, communication, public relations technologies, interaction efficiency, marketing

Annotation:

The authors of the article consider the topic of a startup communication strategy. The purpose of this scientific work is to study the specifics and role of communication startups in terms of the development of strategically important industries, in particular, the oil and gas sector. The relevance of the work is related to the fact that in the oil and gas industry, communication is the key to success. Choosing an ineffective communication strategy can lead to mismatch of goals, misunderstandings and conflicts. Therefore, the relevance of the topic is emphasized by the fact that it is necessary to focus on the communication strategy at the initial stage of business development. In addition, an effective communication strategy will unite the team, help attract investors and promote the product. The subject of the research of the present article is a startup communication strategy. The essence of communication startups concept and their specific features are considered in the theoretical part of the article. To conduct the research, the following methods were used: logical analysis, description, systematization, comparison, hypothesization and identification of regularities. The results of the research emphasize the role of effective communication strategies in the oil and gas industry and within enterprises. Internal corporate communications in the largest oil and gas enterprises are of particular importance.

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