«Problems of economics and management of oil and gas complex»

The role of analytics in the management of an enterprise diversification projects

UDC: 005.4
DOI: -

Authors:

¹ Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia

Keywords: diversification, project management, methods of analysis and evaluation, SWOT analysis, PESTEL analysis, organizational model

Annotation:

In a rapidly changing external environment, businesses, including those in the fuel and energy sector, need to adapt their strategies and development plans to maintain and increase their economic sustainability. A diversification strategy is one of the effective options. The aim of the study is to justify the use of analytical methods in decision-making processes for production diversification projects. To achieve this aim, a model of interaction within a project structure, where the analysis of new business lines is assigned to a separate system of analytical and economic assessment processes is considered. Next, it is proposed to use various methods to assess the impact of both external and internal factors on the organization to identify promising areas for diversification and focus on them. The novelty of this research lies in adapting well-established methods of analysis and management to the context of business diversification.

Bibliography:

1. Kotler F. Osnovy marketinga: per. s angl. – M.: Rostinter, 1996. – 696 s.
2. Godovoy otchet PAO "Gazprom" za 2021 god. – URL: https://www.gazprom.ru/f/posts/57/982072/gazprom-annual-report-2021-ru.pdf (data obrashcheniya 23.03.2024).
3. PAO "Gazprom neft'". O kompanii. – URL: https://www.gazprom-neft.ru/company/about/at-a-glance/ (data obrashcheniya 23.03.2024).
4. A Guide to the Project Management Body of Knowledge (PMBOK® Guide). – Project Management Institute, 2001. – P. 7–8.
5. Tekhniko-ekonomicheskoe obosnovanie i upravlenie proektami: ucheb. / I.A. Solov'eva, L.A. Avdeeva, M.A. Khalikova [i dr.]. – Ufa: UGNTU, 2020. – 305 s.
6. Mishchenko E.S. Organizatsionnye struktury upravleniya (sovremennoe sostoyanie i evolyutsiya). – Tambov: Izd-vo TGTU, 2011. – 104 s.
7. GOST R 54869-2011. Proektnyy menedzhment. Trebovaniya k upravleniyu proektom. – Vved. 2012–09–01. – M.: Standartinform, 2011. – III, 9 s.
8. Glazova M.V., Andreev A.F. Osobennosti protsessa prinyatiya upravlencheskikh resheniy na predpriyatiyakh energeticheskogo kompleksa // Problemy ekonomiki i upravleniya neftegazovym kompleksom. – 2023. – № 10(226). – S. 24–32. – DOI: 10.33285/1999-6942-2023-10(226)-24-32
9. Sheveleva N.A. Razrabotka podkhodov k ekonomicheskoy otsenke proektov dekarbonizatsii v neftegazovom komplekse // Problemy ekonomiki i upravleniya neftegazovym kompleksom. – 2023. – № 8(224). – S. 28–36. – DOI: 10.33285/1999-6942-2023-8(224)-28-36
10. Bun'kovskiy D.V. Predprinimatel'skiy proekt i ego komanda v srede neftegazovoy kompanii // Vestn. NGIEI. – 2021. – № 6(121). – S. 90–100. – DOI: 10.24412/2227-9407-2021-6-90-100
11. SWOT analysis applications: An integrative literature review / M.A. Benzaghta, A. Elwalda, M.M. Mousa [et al.] // J. of Global Business Insights. – 2021. – Vol. 6, Issue 1. – P. 54–72. – DOI: 10.5038/2640-6489.6.1.1148
12. Spiridonova E.V. PEST-analiz, kak glavnyy instrument analiza faktorov dal'nego okruzheniya // Sovremennye nauch. issled. i innovatsii. – 2017. – № 3(71). – S. 400–405.
13. Aziri B., Ismaili R. Business environment analysis as a key stage in the process of strategic management // Economic Vision – Int. Scientific J. in Economics, Finance, Business, Marketing, Management and Tourism. – 2020. – Vol. 7, No. 13-14. – P. 99–110.