The role of analytics in the management of an enterprise diversification projects
UDC: 005.4
DOI: -
Authors:
KRASILNIKOV VLADISLAV M.
1,
ILINSKY ALEXANDER A.
1
1 Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia
Keywords: diversification, project management, methods of analysis and evaluation, SWOT analysis, PESTEL analysis, organizational model
Annotation:
In a rapidly changing external environment, businesses, including those in the fuel and energy sector, need to adapt their strategies and development plans to maintain and increase their economic sustainability. A diversification strategy is one of the effective options. The aim of the study is to justify the use of analytical methods in decision-making processes for production diversification projects. To achieve this aim, a model of interaction within a project structure, where the analysis of new business lines is assigned to a separate system of analytical and economic assessment processes is considered. Next, it is proposed to use various methods to assess the impact of both external and internal factors on the organization to identify promising areas for diversification and focus on them. The novelty of this research lies in adapting well-established methods of analysis and management to the context of business diversification.
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