STRATEGIC POSITIONING OF RUSSIAN GAS UNDER ENERGY MARKET GLOBALOZATION
Maslennikova Julia A.1
1Gubkin Russian State University of Oil and Gas
Keywords: world economy globalization, internal control risk management processes, situation on base material markets, high instability and sharp fluctuations of price, declining price for energy, competitive strategy, risk analysis
In new conditions of economic development against the background of crisis as well as new emerging challenges and priorities which make companies to act and think expeditiously, the positioning of the company on home and international markets, the analysis and elaboration of anti-crisis measures with respect for formulated strategy of development as well as the strategy of changes management, including the processes of internal control and risk management are becoming of importance. Sustainable financial standing, transparent and well-grounded strategies will allow the oil and gas company to strengthen its competitive positions both on a state and global basis.
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